Digital Marketing Jobs Toronto Work at Home Apply Now 2021

 Responsibilities

• Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey
• Reviewing and optimising the design and content of all online assets including the company website and social media pages
• Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels
• Using A/B testing to optimize digital marketing performance
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
• Working on Search Engine Optimization and app store optimization
• Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement
• Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
• Creating and executing a strong performance marketing strategy & execution plan
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

Skills

• Deep knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation and digital marketing analytics tools such as Google Analytics.
• Willing to roll up sleeves and help get the work done when needed.
• Excellent written & verbal communication skills.
• A creative thinker and problem solver.
• Insatiable curiosity to understand how to reach the best customers digitally
• An interest in blockchain and/or cryptocurrency
• Experience in cryptocurrency, blockchain or e-commerce a plus.