Job Responsibilities : Email and Marketing Automation Specialist
Salary : 18 per hour
Company : Tech Data Corporation
Location : Remote
Essential Duties & Responsibilities Required:
- Prepare modern marketing (Pardot) emails and campaigns based on Marketing Automation process.
- Plan, prepare and launch marketing automations that reaches various stages of the customer journey.
- Perform QA process for emails, landing pages, forms, and other automation pieces.
- Assist with Pardot data hygiene, system maintenance and lead management.
- Assist in list management (Data List and imports)
- Monitor program performance and develop necessary reports/reporting structure
- Participate in strategy, customer journey design and content development for new campaigns.
- Support Pardot program development for all business units.
- Work with various stakeholders across the marketing team.
Required Knowledge, Skills & Abilities:
- Experience participating in planning integrated digital marketing plans.
- Problem solving ability and consideration of process improvements.
- Excellent organizational and communications skills with a strong attention to detail.
- Knowledge of Google Analytics Tag Manager, Google Universal Analytics, and general web tracking desirable.
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